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> Intuit QuickBooks: From Product to Platform

商品編號: 9-714-433
出版日期: 2013/10/16
作者姓名:
Hagiu, Andrei;Altman, Elizabeth J.
商品類別: Other
商品規格: 22p

再版日期: 2013/12/12
地域:
產業:
個案年度: -  

 


商品敘述:

This case focuses on the challenges and opportunities faced by a successful incumbent organization attempting to transform a large portion of its business from a traditionally product-centric operating mode to a platform-based one that leverages network effects to create durable competitive advantage. Strategic questions include the extent to which the organization should invest in platform initiatives, the appropriate resource allocation among various product and platform offerings, and the most beneficial business model for each of a few candidate multi-sided platform initiatives.


涵蓋領域:

Advertising;Business models;Competitive advantage;Organizational change;Information systems


相關資料:

, (9-714-477), 18p, by Andrei Hagiu, Elizabeth J. Altman